How to improve customer reviews

Overview

Reviews are your store's social proof. Better reviews mean more trust, better rankings, and more sales. Getting them isn't a trick — deliver a great experience end-to-end and reviews follow.

Before the sale

Photos and descriptions that match reality. Overpromise once, get a bad review forever.
Honest sizing information. The single biggest source of bad reviews on fashion.
Fast, friendly chat replies to pre-purchase questions.

During the sale

Accept orders quickly — buyers get anxious watching that 72-hour countdown.
Pack carefully — no loose threads, no missing accessories, clean product.
Ship when you say you will. Silence during "Order Processing" leads to bad reviews.
Update status honestly so the buyer can track it.

After delivery

Ask for the review — politely, once, in the order chat a day or two after delivery.
Sample script: "Hey, thanks for shopping with us! If the piece worked for you, we'd really appreciate a review on Javern. Anything else you need, just message me here."
Include a note in the parcel thanking the buyer and inviting them to review.

When you get a bad review

Don't take it personally. One bad review is normal; a pattern means there's something to fix.
Respond publicly, calmly. Acknowledge the issue, apologise where warranted, offer a fix.
Learn from it. If three buyers complained about sizing, fix the size chart before the fourth.

Don't do this

Don't buy reviews or ask friends to leave fake ones. Javern spots patterns and reviews get removed.
Don't offer a discount in exchange for a review. That's coercion and it's against the Community Guidelines.
Don't argue with reviewers publicly. It looks bad to everyone reading.
Don't ask for reviews before the buyer has actually tried the item. Feels pushy.

Building over time

Every order is a chance for a review.
Even 5–10 real, positive reviews change how new buyers see your store.
Keep quality consistent and reviews compound.

Still need help?

If this didn't fully answer your question, contact our support team and we'll follow up.