How to write better product descriptions

Overview

A good product description answers the questions a buyer would otherwise have to ask. That means less back-and-forth in chat, fewer wrong-size returns, and more sales.

Cover these details every time

Fabric — cotton, linen, polyester blend, ankara, etc.
Fit — regular, oversized, slim, tailored, cropped.
Sizing — measurements in cm for each size, or a size chart image.
Colour — as it appears in real life. Note any variation between screens.
Length — sleeve, hem, inseam.
Care — wash and dry instructions.
What's included — for sets, list every piece.

Structure

One-line hook — what the product is, in a sentence.
Key details — fabric, fit, colour, length, sizing.
Styling suggestion — one or two ideas on what to pair it with.
Care instructions.
Anything else the buyer needs to know — "runs small", "sheer, wear a slip underneath", "size up if in between".

Write for the reader

Be specific. "Soft heavyweight cotton" beats "quality material".
Talk about fit honestly. "Runs small — size up" saves you a return.
Skip filler words. "Amazing quality super stunning must-have" tells the buyer nothing.
Match your brand voice. Playful, minimalist, luxury — whatever it is, be consistent.

For Nigerian buyers specifically

Sizes vary. State both cm and equivalent UK / US sizes where helpful.
Note if the fabric is heavy or light — matters for Nigerian weather.
If the item is made-to-measure or has a lead time, say so clearly.

Formatting tips

Break descriptions into short paragraphs or bullet points — buyers scan, they don't read.
Put the most important detail in the first line.
Include the fit-note or "runs small" warning near the top, not buried at the bottom.

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