How to price your products

Overview

Price too low and you lose money. Price too high and you don't sell. The middle ground is: cover your true costs, add a reasonable margin, and check against the market.

Step 1 — know your true cost per item

Add up:

Materials / stock cost.
Production / tailoring cost.
Packaging.
Photography and content.
Time spent (yes, your time has a value).
Overhead — a share of any rent, subscriptions, or equipment.

If you produce in batches, divide the batch cost by the number of items.

Step 2 — add Javern's fees

Every accepted Order on Javern deducts:

5% commission on the product subtotal.
₦500 flat service fee per Order.

So if you want to receive X, your product price should account for these being taken out. See How are my earnings calculated?.

Step 3 — add a target margin

Handmade / low-volume — margins of 2x–4x cost are common.
Bulk / high-volume — thinner margins, higher volume.
Premium / bespoke — higher margins reflecting the labour and design.

Step 4 — check the market

Open Javern and look at similar products from other Vendors.
Look at Instagram brands in your niche.
Don't just match the cheapest. Cheapest often loses money.
Consider what makes yours better — that's your justification for a higher price.

Common mistakes

Forgetting your time. Your labour is a real cost.
Ignoring the ₦500 flat fee. It hits every Order regardless of size — small orders take a bigger relative hit.
Race to the bottom. Undercutting can bring volume but often not profit.
No differentiation. If it's the same as every other store, price is your only lever. Better to differentiate on quality, service, or brand.

Pricing tactics

Anchor with a "hero" high-priced item. Makes the rest feel reasonable.
Round numbers. ₦12,000 feels cleaner than ₦11,950 for premium products; the reverse for value stores.
Bundles. "Buy two, get 15% off" moves inventory and increases average order value.
Coupon codes. Time-limited discounts for launches or restocks. See How do I create coupons?.

Still need help?

If this didn't fully answer your question, contact our support team and we'll follow up.